Bad Boy, Good Move: Diddy reportedly offering H&M’s “Coolest Monkey” model a million modeling deal

Diddy, the coolest mogul in the game, is said to be offering a bag-heavy deal to the young black kid featured in H&M’s “Coolest Monkey in the Jungle” hoodie advertisement.


Outraged by the degrading and racially charged message relayed in H&M’s monkey-centric promotional piece, Hip-Hop honchos—such as Diddy, The Weeknd, LeBron James, G-Eazy, T.I️., YG, and many others—have taken to social media in protest the popular fashion brand all throughout the week.

Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM… Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I've decided at this time our partnership needs to end. Whether an oblivious oversight or not, it's truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can't allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.

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Diddy H&M model

Instagram: @Vavabooom/ @TheOfficialCheekywiki_

n effort to birth a positive outcome from this OD negative situation, word on the curb has it the 48-year-old Bad Boy Records CEO is offering the controversial ad’s young star a modeling contract.

According to the British newspaper Metro, Diddy has proposed a one-million dollar deal to the boy, asking him to join his clothing company, Sean John.

So far, there’s been no word on whether or not the kid has accepted the rap ruler’s alleged offer.

Representatives for Diddy reportedly refused to comment on the supposed deal.

H&M has since issued a public apology, saying: “We understand that many people are upset about the image of the children’s hoodie. We, who work at H&M, can only agree. We’re deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we’ve not only removed the image from our channels, but also the garment from our product offering. ‘It’s obvious that our routines haven’t been followed properly. This is without any doubt. We’ll thoroughly investigate why this happened to prevent this type of mistake from happening again.”

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We have got this wrong and we are deeply sorry. Link in bio.

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By: Asia Grace

Instagram: @Vavabooom/ @TheOfficialCheekywiki_

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