Beyonce launches activewear line with TopShop

MUVA Beyonce is launching an activewear with the London based retailer, TopShop. 


The “Work It Out,” singer’s new and thus far UNNAMED line will consist of, “clothing, footwear and accessories across dance, fitness and sports categories.”

“I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking,” Beyoncé SPILLED in a statement today. 



Bey went on to say, “Working with its development team to create and produce a technical and fashion-led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”

Both Beyzus and TopShop reps MAKE IT CLEAR this is a 50/50 deal in which MUVA is getting equal CREDIT and COIN for the clothes.

The owner of Arcadia, which operates Topshop, Philip Green distinguished this venture from other high-profile brand-celebrity collections on the market, noting that this is a “partnership” rather than a conventional collaboration. 



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