Bye-Bye Belly, Hello Stacks: DJ Khaled named Weight Watchers’ Social Media Ambassador

DJ Khaled is getting SNATCHED AF in the new year, thanks to his newly established partnership with Weight Watchers.


On Tuesday, the popular health and fitness program publicly dubbed the super thick Major Key mega-producer its “social media ambassador” of 2018.

Per an official statement, Weight Watchers said Khaled will document his progress on social media as he completes the “WW Freestyle” weight-loss program.

DJ Khaled Weight Watchers

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“By capturing and sharing his process, he will enliven and inspire his community, showing that it’s possible to integrate healthy habits into your life,” Weight Watchers President and CEO Mindy Grossman said in a release.

With a combined social media fan base of approximate 20 million followers, DJ Khaled’s Weight Watchers endorsement will likely contribute to the financial momentum the company saw after adding Oprah Winfrey—who owns 9.87 percent of the company, and has made about $300 million since investing—on as a ambassador in 2015.

The “Wild Thoughts” mastermind is also reportedly expected to attract a more male demographic to the weight-loss program.

So far, it’s unclear how much money DJ Khaled stands to make from this major deal….


By: Asia Grace

Instagram: @Vavabooom/ @TheOfficialCheekywiki_

Twitter: @Cheekywiki

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