Catch This Beat: Twitter ethers Wycon Cosmetics for naming black nail polish “Thick As A N***a”

A cloud of social media shmoke is thickening over an Italian beauty brand after the company named a shade of black nail polish “Thick As A N***a.”

BRUHHHHHHHHHHHHH….

Wycon Cosmetics—which is mostly stocked in stores across Italy, Asia, and parts of Europe—is number one Twitter’s short list of cancelled imprints, thanks to the head-azzly offensive moniker for a newly launched semi-permanent polish in its Gel On collection.

With a history of giving their polishes cheeky titles inspired by Hip-Hop classics like “Drop It Like It’s Hot” by Snoop Dogg, “Bootylicious” by Beyoncé, “Candy Shop” by 50 Cent, “Lollipop,” and “Lady Marmalade,” the brand casually responded to the initial backlash surrounding its new black polish’s name saying it was just another one of their “made-up names that are a bit crazy.”

WELL…

Instagram: @Vavabooom/ @TheOfficialCheekywiki_

Twitter: @Cheekywiki

 

By dubbing its ebony shaded nail color, “Thick N***a”— a nod to a song by DBangz—Wycon inadvertently invited a sh** storm of online dragage and trolling to its front door…

Since finding itself on the business end of backlash, Wycon released a public apology, begging the forgiveness of those they offended with their “disrespectful name” and asking how the brand could atone for its “serious mistake.”

Wycon cosmetics

BUT TWITTER WASN’T TRYING TO HEAR IT..

PEEP…

“Thick As A N***a” has since been removed from Wycon’s product site, with the brand instead labeling all its colors by number.

Outrage surrounding the beauty line’s SO NASTY SO RUDE polish name comes days after H&M faced OD criticism for advertising a “Coolest Monkey In The Jungle” hoodie on a young black male model.

CAN WYCON AND/OR H&M EVER RECOVER FROM THIS?

THOUGHTS?

By: Asia Grace

Instagram: @Vavabooom/ @TheOfficialCheekywiki_

Twitter: @Cheekywiki

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