Drake, Nas, Biggie, and Rakim lyrics to be FEATURED on Sprite cans 

LYRIC LOVE…

Today, Sprite announced that their latest campaign ad will feature quotable lyrics from Hip-Hop’s most hard hitting rhymers….

 

YASSSSSS…

 

The soda brand, known for its strong affiliation to the genre, is once again paying homage to both classic and current rap heavyweights with their new campaign entitled, “Obey the Verse.”

 

Memorable rhymes from Drake, Biggie and other artists Sprite had chosen based on “their reputation for being true to themselves through their music and advancing the culture,” will be plastered on several of the 16 different can designs.

 

Drizzy’s inspirational “Started from the bottom” rap and Rakim’s signature “Thinking of a master plan,” lyric are only a few of the many lines the brand has hand picked for this masterful attempt to engage their consumers beyond their beverage.

 

via Coca Cola Company

 

Nas, another musical GAWD who’s flow has been selected to grace the cans of his fans said, “Legacy means everything to me.”

 

He continued, “When I wrote these lyrics, I never imagined my fans would someday have the opportunity to enjoy a can of Sprite and experience my art in a totally original way.”

 

NOW THATS DOPE…

No word on why they’ve only chosen four of the many rap lords of the culture…

BUT WE’RE NOT MAD AT THE FOUR THEYVE PICKED…

In the past, Sprite campaigns have featured other hip-hop honchos such as Curtis Blow, Grandmaster Flash, A Tribe Called Quest, Missy Elliott, and Fat Joe….

SOOO…

It’s likely that the emcees they skipped for this innovative advertising approve, (TuPac, Kendrick Lamar, Jadakiss, Jay-Z, Kanye, etc) may have first dibs for their next big campaign.

THOUGHTS?

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